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Channel: Luke Lucas – Typographer | Graphic Designer | Art Director
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Caudex – Breathing Life

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I was asked to create a typographic illustration for the Australian medical communications agency Caudex using an oxygen mask and tubing. The words Breathing Life were to be illustrated out of a single tube. Agency: McCann Healthcare

Maxim's Hometown Hotties – Ribbon Type

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These ribbon type treatments were commissioned by Maxim Magazine for the front and back covers of a special lingerie supplement entitled Maxim's Hometown Hotties 2012

Renault – Culture Pub On Tour

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This type treatment was commissioned through Publicis Paris as an extension to an existing print campaign for car manufacturer Renault. The campaign headline was Culture Pub On Tour and the brief was to create the type out of a motion blurred blue trail (a style that was being used across the rest of the current print campaigns) which connected with a car in the corner of the page. Agency: Pell Mell / Publicis (Paris)

Target – Racing

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The following were test treatments commissioned by Target (USA) to use as Target Racing branding for the sides of large semi-trailers which I assume were transporting the racing team equipment. The brief was to introduce a sense of motion and speed into an otherwise simple italicised sans serif typeface.

Maxim Magazine – JWoww

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A collection of work commissioned by Maxim magazine for their January edition featuring Jersey Shores "wildest party girl" JWoww.

Lamb – Chuck a Sunday

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I was commissioned to develop a type arrangement to that could be cut from acrylic and photographed as past of a scene for a series of commercials for a pro lamb campaign by advertising agency BMF for Meat & Livestock Australia. Art Director : JJ Winlove Agency: Jacky Winter / BMF And an example of its use in the TVC.

Business Cards 2012

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With the development of my new script based logo I decided I wanted to update my business cards using production techniques that would showcase the detail in the script. The logo was letterpresses into 600gsm Lettra cotton stock using phosphorescent ink so that in regular light it appears to a simple debossing but when the lights dim the logo illuminates in a bright green . For the details on the reverse of the card I designed a stamp featuring a slogan "Got Type" and my contact information which I stamp by hand.

Woolworths – Herbal Essentials

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I was commissioned to create a typographic illustration as part of a print campaign for the Woolworths Select shampoo range Herbal Essentials.The brief was to create a stylized illustrative portrait of a woman who's hair represents a wide variety of consumer comments. Each lock of hair with it's own typographic style and personality. Agency: Jacky Winter / Droga5

Caltex – Think Fresh

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I was commissioned to create an ID and treatment for the Caltex convenience store chain Star Mart. The line was Think Fresh and the brief was for the type to be legible but interesting and to embody the quality of the phrase. I created a separate water/liquid device to be used in certain executions also. Agency: Leo Burnett

Washington Post – Q2 Cover

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This piece was a commission for the Q2 cover of the business section of the Washington Post. The brief to create an illustration with a summery feel as a continuation in theme to the previous covers (see below) while representing the sentiment of the second financial quarter of 2012 which saw a deflation in investor optimism. As in the previous covers the type portion needed to be based on the serif typeface BigFiggins. Previous Washington Post Covers: Q4 2011, Q1 2012

Men's Health UK – Weight Loss Special

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This illustrative type treatment was commissioned by Men's Health (UK) Magazine for the opening spread of a weight loss special in the August 2012 edition. The brief was to incorporate the Hoefler & Frere-Jones typeface Tugsten Semi-Bold with a tape measure.

Amazeballs – Who Shot The Serif

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This is a piece is an exploration in tactile typography created for the group type exhibition Who Shot The Serif at Sydney's He Made She Made gallery. It utilises a series of intertwining orange cotton threads which wrap around strategically placed pins on a black background to reveal a custom type arrangement. Amazeballs!

Nike – Airbag Swoosh

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Nike USA commissioned me to create an illustration of their infamous swoosh as if it were made from their airbag material. The graphic is to be used as a print on part of range of apparel.

Grapevine – EpiQure by Qantas Frequent Flyer

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I was commissioned to create an illustrative type arrangement of the line "We heard it though the grapevine" to be used as part of a piece of direct mail communication for epiQure, the Qantas Frequent Flyer online food and wine community. Agency: Jacky Winter / 303Lowe

NY Times – Ohio Cover

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The following artwork was commissioned by the New York Times Magazine to create a glossy, volumetric script type treatment to use on the front cover and opening spread for the feature.

Beautiful Bitmaps – L

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I was invited by Canadian publication Uppercase Magazine to be one of 26 typographers, designers and illustrators to take part in an exhibition named Beautiful Bitmaps. Each artist was asked to respond to a brief based on the humble bitmap through their own capital letter, mine being the letter L. My response is an exploration in the evolution of what is the basis of 2 dimensional screen display. What would the humble bitmap look like and how would it behave if it existed in a dynamic 3 dimensional universe? The exhibition launched in Calgary on October 4 and the pieces are available for purchase through Society 6.

Print Weave Make

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I was commissioned to create an ID for a series of open days that are happening this November at Craft, Australian Print Workshop and the Australian Tapestry Workshop. I wanted to represent the hand crafted arts of the respective institutions through a hand crafted approach. My response was to develop a simple typographic ID and then created individual executions that represented the respective institutions texturally and aesthetically. Combining modelling clay, hand stitched letter forms and a coarse halftone pattern synonymous with the printing of yesterday I created a physical layout which I photographed and retouched.

Class Pays

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Some custom elegant script lettering designed as part of a collaboration with Californian big rig photographer Roger Snider. The type was designed to work in with a vintage Peterbilt advertising aesthetic that Roger was recreating with his shoot.

Agenda Tradeshow – Longbeach

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Agenda is the premier tradeshow for street wear fashion labels in the USA. I was asked to create an eye catching poster design for the show to be held in Longbeach. For my approach I took cues from the Chicago Street Playa LP and created an aerial view of a modern and slick city scene.

Washington Post – Q Covers '12

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Over the past year I've been commissioned by The Washington Post to create a series of typographic illustrations based off the serif typeface Big Figgins. At the end of each financial quarter of the year the paper does a business "wrap up" and the brief has been to encapsulate the overarching financial theme of the previous 3 months in the US. Wednesday, April 4 2012 The theme for this quarterly investment outlook was based around the uncertainty of American retirees and their pensions and issues with the tax code 401(k). Wednesday, July 11 2012 The sentiment of the second financial quarter of 2012 saw a deflation in investor optimism. The brief for this illustration was to introduce a summery feel. Wednesday, October 3 2012 This illustration was supposed to represent post presidential election shenangians as the cover feature asks the question, "what cues will Wall Street take from the new party in power?" Wednesday, January 11 2012 This illustration was created for the Business section of the Washington Post as part of a wrap up of the fourth financial quarter of the year and has a focus on the best way for investors to navigate through the "Euro crisis".
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